About Blackbird

The operating partner for founders

with high standards.

Build and develop alongside leaders who care deeply about quality, culture, and long-term impact.

Founder

Brandon Barbash

Brandon Barbash is the Founder of Blackbird. He has co-founded multiple software companies built around disruptive, first-to-market technologies and spent his career at the intersection of product and revenue growth. His background includes work with the Boston Red Sox, Kraft Sports and Entertainment, and multiple high-revenue companies in the fitness market. He brings a builder's instinct to customer acquisition, designing systems that are measurable, automated, and built to compound. At Blackbird, he leads the strategy and architecture behind every client engagement.

Advisor | Fitness Market

Emre Ozgur

Emre Ozgur is a 30-year fitness industry veteran who has built and scaled major fitness brands across the United States and Canada, including leadership roles with Crunch Fitness, UFC Gym, Steve Nash Fitness World, and 24 Hour Fitness. He has led multi-market expansion, franchise system development, and high-performance operations at scale, consistently driving growth across large portfolios of clubs and teams. As Co-Founder and CEO of Safe Sweat Fitness, he continues to shape the future of boutique fitness through innovative franchise models, operational rigor, and proven revenue systems.

Head of Automation

Josh Fortier

Josh Fortier is a systems and automation expert known for building the infrastructure that powers high-volume commerce. During his time with Franklin Sports, a brand generating over $250M annually, he designed and implemented core automation systems that continue to drive performance and efficiency today. His work focuses on creating scalable backend operations that support growth, streamline execution, and enable teams to operate with speed and precision.

Head of Partnerships

Katie Kaufman

Katie is a seasoned B2B SaaS executive, including 6 years as COO of one of the largest CRM platforms in the fitness industry. She is a proven operator who drives product adoption and reduces churn. Known for leading high-performing teams and accelerating multi-million-dollar growth.

Head of Paid Media

Arthur Norwood

Arthur leads all paid media strategy and execution at Blackbird. Before joining, he built and exited a performance marketing agency, giving him a founder's perspective on what it takes to grow a business through paid channels. He manages campaigns across Meta, Google, and emerging platforms, building the systems that turn ad spend into predictable, scalable pipeline for every client we work with.

Head of Design

Nana Tenetko

Nana Tenetko is the founder of a highly successful design agency, known for leading brand and product design across a wide range of high-growth companies. Her work is grounded in clarity, conversion, and visual precision, with a focus on design that performs as well as it looks. She combines strong creative direction with systems thinking to produce design that drives measurable performance.

The Name

Est. MMXXVNaples, FL

Named after the
SR-71 Blackbird.

Top speedMach 3.2

Service ceiling85,000 ft

In service1966 - 1998

The SR-71 Blackbird was the fastest aircraft ever built. It didn't evade threats by being more aggressive. It outran them. At Mach 3.2, it simply moved faster than anything designed to stop it.

That's the philosophy behind everything we build. Not louder marketing. Not more salespeople. A system so well-designed that it outperforms the competition on precision and speed.

Blackbird was founded by a team of growth engineers frustrated by the constant hand-offs between strategists and implementers, and determined to build something better.

Our process

How we work.

Audit

Weeks 1-2

We start by understanding your current state: pipeline data, channel performance, team structure, and competitive landscape. No assumptions, only evidence.

Revenue model review

Funnel analysis

Competitive audit

Stakeholder interviews

Strategy

Weeks 3-4

From the audit, we build a prioritized roadmap. We identify the highest-leverage opportunities and design the system architecture before writing a single line of copy or running a single ad.

ICP refinement

Channel strategy

Messaging framework

90-day roadmap

Build

Months 2-4

We build the foundation: the playbooks, the tooling, the campaigns, the processes. Everything is documented and designed to run without us.

Campaign architecture

Sales playbooks

Tech stack setup

Team enablement

Optimize

Months 4-12

Once the system is live, we shift to optimization. Weekly reporting, monthly strategy reviews, and continuous testing against the metrics we agreed on at the start.

Performance reporting

A/B testing

Monthly strategy reviews

Ongoing iteration

How we operate

Our principles.

The beliefs that shape every system we build and every recommendation we make.

Systems over campaigns

We don't run one-off campaigns. We build systems that compound over time, where every channel, every touchpoint, and every handoff is intentional and connected.

Evidence over intuition

Every strategic recommendation is grounded in data. We audit before we advise, and we measure everything we build.

Clarity over complexity

The best revenue systems are simple. We cut through the noise to find the two or three levers that will actually move the needle for your business.

Ownership over dependency

We build systems that your team can run. The goal is to make ourselves unnecessary and hand you something that works without us.

Let's build something worth building.

Book a 30-minute intro call to explore whether we're the right fit.